The GREG publishing house has been on the market since 1993. It is a leader in book sales and the largest publisher of school readings in Poland.
We had the pleasure to work with the publishing house in the area of social media and in direct contact with the brand’s community.
Community is the key to success
Building a publishing company’s community is an extremely important element of the strategy.
Maintaining contact with customers and making readers aware of who is behind the publication of the book makes them feel attached to the brand.
Our goal was to build and maintain an interactive community that would be proud to be a client of GREG with each new book.
We also supported the publishing house in interactive advertising campaigns. These were conducted on the Internet and social media.
Summary: during our cooperation, we supported the company in:
- nationwide advertising campaigns on Facebook and Instagram,
- communication between the company and the customer in social media,
- building and activating the community around the brand.